REBUILDING, REINVENTING CAREERS IN THE AGE OF COVID-19

This quote from a great feature in the latest issue of @menumagca entitled “Rebuilding and Reinventing Careers During COVID-19” that details how an array of industry pros adapted their careers and lifestyles to pursue their passions during the pandemic.

Evelyn Chick took the opportunity the pandemic presented to transform her side hustle into a full-time career. Chick was a beverage director for a large hospitality group but in April 2020 she made the business Evelyn Chick Projects her top priority.

She first launched the business in 2018 as an umbrella consultancy that offers a wide range of services from bar design, beverage innovation and spirits education to virtual events curation.

However, she had to adapt and reconfigure her original business model and strategies to conform to COVID-19 realities. She used her 13 years of experience in the hospitality industry to “find ways to connect with consumers and try to turn what I have always done, which is guest services and creating beverage experiences, into a profitable venture. I had to figure out how to make that (concept) come to fruition and then build a brand and website around it.”

In the feature, she urges other business owners to stay open-minded when challenges arise in order to stay afloat and discover new pathways to success.

For more on Evelyn’s unique successful-reinvention-in-the-time-of-COVID story, check out the latest issue of @menumagca.

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