ABout the project

THE MISSION

ORIGINALLY LAUNCHED ON MARCH 13, 2020, BREAKING BREAD WAS BORN OF A NEED TO URGE PUBLIC SUPPORT OF LOCAL, INDEPENDENT RESTAURANTS AND THE FOODSERVICE AND HOSPITALITY INDUSTRY AT LARGE AS WELL AS THOSE WHOSE LIVELIHOODS RELY ON THEM DURING AN UNPRECEDENTED TIME.

At its core, Breaking Bread’s mission was to build community and remind us that during these wild times, staying connected was just as important as keeping our distance.

The award-winning online hub was created to connect consumers to a growing community of independent bars, restaurants and small businesses across Canada that have joined together in the fight against COVID-19.

Some stats

RECOGNITION

Canadian Search Awards, 2021
Winner - Best Use of Search - Third Sector / Non Profit

Hashtag Awards, 2021
Winner - Really Nice Award Winner - Best PR Campaign

Ragan’s Crisis Communications Awards, 2021
Honourable Mention

BC Business Magazine ‘Business of Good’ Award, 2021
Honourable Mention

As a result of this initiative, SMC Communications received the following awards:

Canadian Search Awards, 2021
Winner - Best Use of Search - Third Sector / Non Profit

Hashtag Awards, 2021
Winner - Really Nice Award Winner - Best PR Campaign

Canadian SME National Business Award, 2021
Finalist - Small Business of the Year
Finalist - Best Business Support Organization
Finalist - Business Woman of the Year

Prowly’s Top PR Agencies in Vancouver, 2021
SMC Communications

BC Business Magazine ‘Business of Good’ Award, 2021
Honourable Mention

Ragan’s Crisis Communications Awards, 2021
Honourable Mention

Small Business BC Awards, 2021
Nominee

The Peak’s Emerging Leaders List, 2021
Shelley McArthur Everett, Founder & President, SMC Communications