FIGHTING COVID-19 HEARTACHE WITH HUMOUR

We’ve been alternating photo and graphic posts on this feed since its inception, which gave us a chance to hit some high notes when it came to profound quotes from those in the industry — but also gave us a chance to flex the creative parts of our brain to inject a little much-needed humour into this ongoing industry struggle and try to lighten the load once in a while.

Swipe left to see some of the humorous handiwork from our team.

✅ We revised the days of the week to be a little more COVID-conducive. It was all a blur for most of us with hours melting into days into weeks into months, so who cared which ACTUAL day it was?

✅ We compiled a list of symptoms experienced by people suffering from ‘pandamnic’ (also known as ‘covidependency’) that included conditions such as: repeated use of phrase ‘It’s five o’clock somewhere!’; Agonizing over, ironing best pair of ‘dress pyjamas’ for Zoom meetings; and overuse of Ross Geller ‘PIVOT!!’ memes.

✅ We urged people to embrace the wide world of simple, complex and just-plain-delicious carbohydrates available via curbside pickup, takeout and delivery and advised folks to slip into a pair of those forgiving Joey Tribbiani ‘Thanksgiving pants’ and ‘fatten the curves’. (Yes. We’re big Friends fans here.)

✅ We touched on building ‘hoard immunity’ — in the Breaking Bread lexicon, a phrase applied when the population is sufficiently immune to stockpiling sundry items at an unreasonable pace. Remember those early days of the panic-buying sprees?

✅ When mandatory mask mandates came into effect, we reminded people of the benefits of wearing masks beyond keeping themselves and others safe, with tips like: ‘No more worrying about embarrassing post-meal food in your teeth’, ‘halitosis early warning system’ and being able to ’silently mouth curse words with nobody being the wiser’.

We sincerely hope we were able to inject a little humour to counteract the heartaches of the past year. 🥰

Stand tall. Stay strong. Show love. Support local.